Naresh Gupta
Opinion
28 March 2023
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Once popular soft drink brand Campa Cola is set to return to the Indian market after almost three decades and despite having to compete with entrenched cola brands, Bang in the Middle’s Naresh Gupta says Campa’s heritage provides it with a unique opportunity.
Opinion
13 October 2022
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WhatsApp is no longer just a chat app for millions of Indians, with Bang in the Middle’s Naresh Gupta examining its possible evolution into a shopping channel.
Opinion
17 March 2021
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India’s recently-issued IT guidelines seeking to regulate content on social media, digital news and OTT are being viewed as excessive. While entertainment content should not be left unmonitored, there must be a more liberal approach to crafting and implementing rules.
